Sounds True
Our Time Working With Sounds True
“Your Home for Wisdom, Connection + Well-Being.”
Transformative teachings, live classes, guided mediations and more from the leading wisdom teachers of our time.
Who is Sounds True: At Sounds True, they have created the world’s largest living library of transformational teachings which support and accelerate spiritual awakening and personal transformation. They partner with the leading spiritual teachers on the planet to make their teachings accessible through books, audio programs, online learning experiences, and in-person events.
Our Work: We have worked with Sounds True for several years, helping drive awareness and generate leads, but our primary focus was to help them sell courses and retreats via the Google Ads Platform. Working closely with their team, we were able to create several successful campaigns on Google Search, Performance Max, Demand Gen and YouTube platforms. We were able to consistently generate a 2X+ Return on Ad Spend (ROAS) year over year.
With so many leaders in the mindfulness space, it was important to be strategic about campaign launches for specific authors / speakers. By working closely with their project managers, we were able to help define budgets and platforms in order to generate the best results.
