Google Ads

The Google Ads platform includes Search, Performance Max, Demand Gen, Display,
and YouTube campaigns.

With Google Ads, we are able to tap into the extensive data and targeting capabilities which Google provides, allowing us to reach your ideal audience. Whether you want to introduce the brand and create awareness, capture existing demand, or drive lower funnel actions, these platforms can be utilized differently to achieve these goals.

Generating Awareness:
Google Ads is a powerful tool for building brand awareness, allowing your message to reach a vast audience who are actively browsing online. Leveraging various ad formats, including text ads, display ads, and video ads, we strategically position your ads to help ensure your business is visible to potential customers at the earliest stages of their journey.

Capturing Existing Demand:
In the midst of high-intent searches, we are able to capture the existing demand by presenting your company as a viable solution to specific customer needs. Through targeted keyword bidding and ad placement, we can ensure your product or services are prominently displayed when potential customers are actively seeking them, effectively capturing demand at the precise moment when users are ready to make a decision. By crafting compelling ad copy, and making suggestions for optimizing landing pages, we can help your business create seamless user experiences which convert high-intent prospects into valuable customers.

Driving Lower Funnel Actions:
Google Ads is instrumental in driving valuable lower funnel actions, such as signing up to use your product or taking action to generate direct revenue. With proper conversion tracking, your business can strategically nurture leads and re-engage previous website visitors, guiding them through the final stages of the funnel. By leveraging advanced targeting options, we are able to further show users why your offers and services are in fact what they need, encouraging them to take decisive actions which contribute to the growth and success of your company.

Each of the platforms has it’s own unique benefit and can be implemented as part of an omni-channel strategy, ensuring users see your ads no matter what they do online.

Brief Overview of the Google Platforms

Google Search
Google Search allows for your company’s paid ads to appear above organic links on a Google Search Engine Results Page (SERP). As a user searches the web, ads will show based on what the user types in. Multiple factors go in to determining which ad Google places at the very top of the page including bid, ad score and budget. With strategic planning and optimizations, we capture the existing demand, and make sure your ads show to the right users.
Demand Gen and Display
Demand Gen (previously Discovery) and the Display platforms pair static images with ad copy, and sometimes video, across various websites and web placements, such as Gmail and YouTube. These types of ads are great for driving awareness, as well as generating leads. Utilizing these ad types as part of the omni-channel paid ads strategy is important as it helps keep a company’s brand top of mind as the user visits websites, as well as help drive simple, but important actions on your site.
Performance Max
Performance Max is a relatively new platform which harnesses the power of machine learning and automation to deliver improved performance and results. It is designed to maximize reach and engagement, while efficiently driving key actions valuable to your business. Performance Max leverages a variety of ad formats, including responsive display, responsive search, and dynamic retargeting ads, to ensure optimal placement across Google’s vast network of properties. By dynamically adjusting bids and placements in real time.
YouTube
The YouTube platform offers a dynamic and engaging avenue for your business to reach a massive audience through compelling video ads. Through precise targeting options based on demographics, interests, and viewing behaviors, we can ensure your video ads are seen by the most relevant and engaged audience. YouTube is great for generating awareness, but also driving actions on your site. Also, using retargeting lists of website visitors and leads, we can show your ads to users who haven’t quite made their final decision, reminding them of the benefits of your services.

We specialize in creating tailored Google Ad campaigns which elevate your brand’s visibility, drive traffic, and boost conversions. Contact us if you questions about the Google platforms and how they can be of benefit to your marketing strategy.