At The Well
Our Experience Working With At The Well
“Monthly practices rooted in Jewish wisdom.
We’re rooted in ancient rituals in a way that welcomes you, whether or not you identify as Jewish. We have a deep love for Rosh Chodesh, the start of each new Hebrew month, and use this to ground the rest of our work.”
Who is At The Well?: At The Well supports people in their journey to wholeness throughout every stage of life. They are spreading the word about Jewish rituals which help individuals connect more deeply — to themselves, to community, and to their body.
Our Work: As a non-profit organization, At The Well was approved for the Google Ad Grant, which provides eligible entities with $10,000 in monthly advertising credit, funded by Google.
When we assumed management of the account, it was spending only about $300 per month and did not have proper lead tracking set up.
Within one month, we successfully set up conversion tracking on their website to collect email submissions from ad clicks. We enhanced the account by adding more ad groups, keywords, and ads to better capture demand and interest. By the end of the second month, we efficiently scaled the campaigns to utilize approximately $5,000 of the grant credit, and by the third month, we were nearly maximizing the $10,000 budget.
